Director, Integrated Partnerships and Promotion Growth Campaigns
About Crunchyroll
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
About the role
Crunchyroll is looking for a Director, Integrated Partnerships & Promotions — Growth Campaigns to lead global partnerships, promotions, and major growth campaigns across markets.
Reporting to the SVP of Growth & Planning, you’ll lead tentpole moments like Ani-May and Black Friday, develop strategic partner and promotional opportunities, and bring together teams across Growth Marketing, Brand, Creative, Content, Product, Media, Analytics, Commercial, and our regions to drive fan and business growth.
This is a hands-on leadership role for someone who can move between strategy and execution — shaping the promotional roadmap, building strong partner propositions, leading complex campaigns, and creating scalable ways of working across markets.
What You’ll Do
- Lead the global partnerships and promotions strategy for major growth campaigns, including Ani-May, Black Friday, and other priority moments.
- Translate growth, audience, commercial, and brand goals into clear campaign strategies, partner opportunities, offers, channel plans, and success metrics.
- Identify and develop opportunities with strategic partners, platforms, retailers, media owners, affiliates, and other distribution channels.
- Own major campaigns from strategy and concept through launch, optimization, and post-campaign learning.
- Lead execution across Growth Marketing, Brand, Creative, Content, Product, CRM, Media, Social, Analytics, Commercial, Legal, Finance, and regional teams.
- Develop partner propositions, activation plans, and promotional offers that create value for fans and drive business results.
- Build campaign frameworks and playbooks that can scale globally while allowing for strong local execution.
- Lead the approach to app store and platform growth assets across major campaigns, launches, and promotional moments.
- Use performance data and experimentation to improve campaigns, offers, creative, partner channels, and promotional mechanics.
- Build and lead a high-performing team and improve how we work through clearer processes, tools, automation, and planning.
We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Dallas office.
About You
- 12+ years in growth marketing, integrated marketing, partnerships, or promotions, including significant experience in a direct-to-consumer (DTC) business.
- A track record of leading large-scale growth and promotional campaigns across multiple markets and channels, with clear results across acquisition, engagement, retention, or revenue.
- Strong background building and activating strategic partnerships, promotions, consumer offers, or platform marketing programs that drive growth.
- Hands-on knowledge of app store merchandising and creative, mobile growth, in-app events, or platform marketing.
- Ability to work across global and regional teams to bring complex campaigns to market, connecting brand, creative, partnerships, and growth.
- A track record of building or improving how campaigns get done at scale, from planning and resourcing through production, launch, and post-campaign review.
- Experience managing external partners, agencies, vendors, and budgets.
- Strong business and analytical judgment, with the ability to use data to make decisions and adjust as needed.
- Strong communication skills and the ability to influence senior leaders, external partners, and teams across the business.
- Background in streaming, entertainment, gaming, subscription, ecommerce, technology, or another large digital consumer business.
- Familiarity with automation, experimentation, AI, or emerging marketing technology to improve scale, efficiency, or the customer experience is strongly preferred.
- Passion for anime or fandom-driven entertainment is a plus.
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field; equivalent experience will be considered.
About the Team
Growth Marketing is part of Crunchyroll’s broader Growth & Planning organization and is responsible for building awareness, acquiring new fans, deepening engagement, and driving membership and business growth across global markets.
The team works across integrated campaigns, partnerships, promotions, media, creative, content, lifecycle, analytics, product, and regional marketing to connect Crunchyroll’s stories and experiences with fans around the world.
Integrated Partnerships & Promotions — Growth Campaigns provides the operating and commercial foundation that makes Crunchyroll’s biggest promotional moments more coordinated, locally relevant, measurable, and effective. The team partners closely with internal functions and external organizations to create compelling fan experiences and deliver sustainable growth.
Why you will love working at Crunchyroll
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
#LifeAtCrunchyroll #LI-Hybrid
About our Values
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our commitment to diversity and inclusion
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
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