District Manager, Sales - Western Region

October 27, 2026

Job Description

District Manager, Sales - Western Region

Vacancy Status

Yes - This posting is for an existing vacancy within the organization and is open to new applications. (Backfill)

AI Disclosure

As part of the application process, Artificial Intelligence will be used in the hiring process for this role

Remote - This role is categorized as remote. This means the successful candidate may be based anywhere in Canada and is not expected to report to a GM worksite unless directed by their manager.

The Role:

The District Manager Sales will be responsible for leading, motivating and influencing their Dealers in Central & Southern Alberta.

In conjunction with the Regional Manager and the Regional Marketing Managers, the District Manager Sales will deploy initiatives towards the achievement of retail sales and market share goals, maximize revenue, in addition to building strong partnership with the Dealers by driving sales performance and improving customer experience.

The successful candidate will focus on and be measured on the following four key areas:

Drive retail sales and market share performance
Drive vehicle order coverage
Improve Customer Satisfaction and retail experience
Support adjacency revenue performance: Accessory sales, Service, OnStar & Leasing

What You’ll Do (Responsibilities):

Sales & Share Performance

Achieve retail sales and share objectives for the District through implementation of District & Dealer Action plans
Identify sales opportunities on the District through analysis of various data points such as sales, inventory, market share, demographic and competitive intelligence to increase performance
Analyze Dealership Operating Report to identify opportunities for efficiencies and sales growth

Drive Vehicle Order Coverage

Develop plans and strategies to maximize vehicle ordering coverage to drive retail sales growth
Analyze and align Dealer ordering patterns to regional strategies and market opportunities

Improve Customer Satisfaction and Retail Experience

Build a culture of customer focus within the Dealers and ensure processes and procedures are in place to support customers and build advocacy
Drive Customer Satisfaction Indec (CSI) performance and improve negative impact Dealership performance
Manage customer complaint issues appropriately and support resolving them with a “win-win” orientation
Champion improvement in retail digital customer experience and implementation of retail innovation that support retail experience improvement
Drive product training participation to help develop knowledgeable and passionate sales teams

Adjacency Performance

Drive Accessories revenue performance with strong (LPO) upfront ordering as well as effective showroom selling and merchandising
Drive OnStar activations with Welcome Call onboarding & Mobile App usage
Drive GM Financial Leasing Penetration

Your Skill & Abilities (Required Qualifications):

5 years of relevant work experience (District Sales Manager experience preferred)
Excellent communication, interpersonal and leadership skills
Proven track record of sales growth and relationship building
Outstanding analytical abilities combined with strong decision-making skills
Ability to work independently and in cross-functional environments
Understanding of OEM distribution processes, field sales tools and reports
Willingness to travel and to work extended hours on occasion if required (eg. month-end)
Valid Driver’s License
This role will be located in Calgary, AB area

Preferred Qualifications:

Prior District Manager Sales experience preferably 2 years

Education and Training:

Successful completion of a Bachelor's Degree or College Diploma preferably in Business.

Compensation The salary range for this role is $76,100.00 to $114,300.00. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Benefits:

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
Healthcare, dental and vision benefits including health care spending account and wellness incentive.
Life insurance plans to cover you and your family.
Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
GM Vehicle Purchase Plan for you and your family.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future. This role is categorized as remote. This means the selected candidate may be based anywhere in the country of work and is not expected to report to a GM worksite unless directed by their manager. The selected candidate will be required to travel at least 50% or more on a frequent basis. This job may be eligible for relocation benefits. About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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