Entry Level Social Media Lead

November 2, 2026

About the position

Knowt is hiring a Social Media Lead to own its high school social presence across TikTok and Instagram (@getknowt). The role focuses on creating daily content that students find fun, relatable, and useful, while driving views, engagement, and website subscriptions. The accounts are established, with 476K followers, and Knowt's study app is used by around 8 million high school students. The Social Media Lead will take content from idea to publication, including developing hooks and scripts, filming, editing, and writing captions. Content should reflect the realities of high school, AP courses, test preparation, finals, and college applications, and feel native to both the platforms and high school culture. The role also involves testing and iterating on content, aligning posts with the school calendar, tracking performance, and recommending what to scale, improve, or stop. The position is part-time or full-time depending on availability, with a minimum commitment of 10–15 hours per week. It is fully remote, offers base pay plus performance rewards tied to account growth, and works directly with the marketing team. The role reports to the Student Marketing Manager.

Responsibilities

Own the @getknowt TikTok and Instagram accounts day to day and post daily for a high school audience.
Take content from idea to publication, including hooks, scripts, filming, editing, and captions.
Create relatable content about high school experiences, AP exams, the SAT and ACT, studying, and test stress.
Turn Knowt's product into content students want to watch and use.
Ensure posts feel native to each platform and to high school culture.
Test hooks, formats, storytelling angles, and calls to action to identify repeatable winning approaches.
Align content with the high school calendar.
Use platform trends, audience behavior, and performance data to develop content concepts.
Iterate on content daily based on performance.
Track and report content performance, with recommendations on what to scale, improve, or stop.
Measure performance using views, watch time, interactions such as saves, shares, and comments, and signups.

Requirements

A strong understanding of what goes viral on TikTok and Instagram and why.
Firsthand understanding of high school, AP classes, the SAT and ACT, and the pressure associated with them.
Comfort taking a video from idea through posting.
A data-driven approach, making decisions based on view and conversion metrics rather than intuition alone.

Nice-to-haves

Experience creating and growing short-form content, especially for edtech or exam-prep audiences.
Comfort on camera or experience scripting for creators.
Having taken AP exams, the SAT, or the ACT.

Benefits

Base pay plus performance rewards tied to account growth.
Flexible hours.
Room to grow the role if it is working.

Back to blog

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...