Influencer Specialist

October 22, 2026

About the position

HEYDUDE is looking for its next go-to Influencer Specialist to join the team and report to the Sr. Manager, Social Media, Influencer & Talent helping bring our Influencer Marketing Program to life. Influencer marketing is one of our most powerful brand drivers. Finding the right creators and building authentic, culturally relevant storylines is core to how we connect with our consumer. We’re looking for someone who lives and breathes social, understands the digital landscape, and knows how influencers create entertaining, breakthrough moments that move the needle. This role offers hands-on exposure across the full marketing, digital, and influencer ecosystem — a true launchpad for someone ready to jump in, learn fast, and grow with the brand.

Responsibilities

Optimally assists in supporting the activation and coordination of US Influencer marketing strategies that will make a material impact on brand perception and product desirability
Oversee the administration and execution details to attain influencer content including managing PO creation, vendor setup, Facilitating Influencer and talent contracts with legal
Owning and maintaining talent, social, influencer, seeding budget
Assist in agency relationship management
Managing macro & micro influencer campaigns
Lead relationships with macro influencers
Assist in managing seeding initiatives
Managing the proofing of the creative concepts and results
Supervising and publishing influencer performance metrics
Writing influencer briefs that drive creative output
Support social listening, maintaining a deep understanding on the latest trends, consumer insights, capabilities, and algorithm shifts across social platforms and influencers
Liaison across the marketing team to build and coordinate influencer campaigns that work across different channels (Social, Digital, Wholesale, Paid Media)

Requirements

Bachelor’s degree in marketing, related discipline, or equivalent experience
A minimum of 2 years of experience in influencer marketing, working with a lifestyle brand preferred
Exceptional organizational and communication skills
Expert in Microsoft office (PPT, Excel, Word) and Canva
Influencer and NIL experience preferred
Understanding of and fluency across key social platforms
Strong communication and writing skills
Naturally curious, idea generator, and avid user of social media platforms. Eagerness to explore and test emerging trends.
Thrives in working in a fast-paced, dynamic environment both collaboratively and autonomously
Deeply committed to being a part of a team that delivers fantastic results, takes great pride in their work and shows up ready to work hard for each other and to have a ton of fun along the way

Benefits

medical, dental, and vision coverage
life and AD&D
short and long-term disability coverage
paid time off
employee assistance
participation in a 401k program that includes company match
many other additional voluntary benefits

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