Lead Business Development Manager, Advertising

About the position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. We are looking for a commercially minded Senior Business Development Manager to grow Expedia Group Advertising’s North American business. This person will identify and develop new advertiser and agency relationships, manage complex sales cycles from prospecting through close, and expand strategic partnerships across the travel and non-travel ecosystem. The ideal candidate combines consultative selling, strong executive presence, disciplined pipeline management, and a deep understanding of digital advertising. They will translate advertiser objectives into compelling media solutions and collaborate closely with Marketing, Product, Operations, Insights and Planning, Legal, Finance, and Account Management to deliver sustainable partner value.

Responsibilities

  • Build and manage a high-quality pipeline of direct advertisers and agency partners across North America.
  • Own the end-to-end business-development cycle: territory planning, prospecting, discovery, solution development, proposal creation, negotiation, close, and handoff.
  • Develop trusted relationships with senior stakeholders across marketing, media, e-commerce, partnerships, and finance organizations.
  • Lead consultative conversations that connect advertiser business objectives to Expedia Group audiences, inventory, creative capabilities, measurement, and traveler insights.
  • Create account and territory strategies for priority verticals, with an initial emphasis on financial services and other non-endemic advertisers.
  • Partner with internal specialists to develop integrated media proposals across display, sponsored listings, audience solutions, and related advertising products.
  • Prepare and deliver persuasive presentations, business cases, media plans, and executive-level recommendations.
  • Maintain accurate opportunity, activity, forecast, and next-step data in Salesforce and related reporting tools.
  • Collaborate with Account Management and cross-functional partners to ensure a smooth transition from closed business to activation and long-term growth.
  • Monitor market trends, competitive offerings, advertiser needs, and agency dynamics to identify new growth opportunities.
  • Represent Expedia Group Advertising at relevant industry events, client meetings, and executive forums.
  • Share customer feedback and market insight with Product, Marketing, Insights, and leadership teams to improve our offerings and go-to-market approach.

Requirements

  • Significant experience in business development, digital advertising sales, media partnerships, ad technology, agency sales, or a closely related commercial role.
  • A demonstrated record of exceeding revenue or pipeline goals in a complex, consultative sales environment.
  • Experience managing multi-stakeholder sales cycles with senior client and agency decision-makers.
  • Strong knowledge of digital advertising, including programmatic, display, sponsored media, audience targeting, measurement, or related solutions.
  • Excellent discovery, storytelling, negotiation, presentation, and written communication skills.
  • Ability to turn ambiguous customer needs into clear commercial strategies and actionable proposals.
  • Strong business judgment, analytical thinking, and comfort working with performance data.
  • Demonstrated ability to influence without authority and collaborate effectively across functions.
  • High standards for organization, follow-through, accountability, and CRM discipline.
  • Willingness to travel periodically for client meetings, industry events, and team collaboration.

Nice-to-haves

  • Experience selling to financial-services, fintech, insurance tech, retail, technology, travel, or other non-endemic advertisers.
  • Existing relationships with major brands, media agencies, holding companies, or agency trading desks.
  • Experience selling multi-channel or integrated media solutions.
  • Familiarity with travel audiences, destination marketing, loyalty ecosystems, or marketplace businesses.
  • Experience working with Salesforce, Tableau, or comparable sales and reporting platforms.
  • Bachelor’s degree or equivalent practical experience.

Benefits

  • medical, dental, and vision coverage
  • paid time off
  • an Employee Assistance Program
  • wellness and travel reimbursement
  • travel discounts
  • International Airlines Travel Agent Network (IATAN) membership
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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

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This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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