Senior Manager, Loyalty Strategy

September 24, 2026

About the position

As the Senior Manager, Loyalty Strategy, Portfolio & Intake, you will own the strategy engine behind Best Buy’s membership program, shaping what membership becomes across every tier, from free through Total and the co-brand card. Day to day, you’ll build the business cases, run the intake process for new ideas, and write the briefs that drive enterprise prioritization. A successful candidate turns member and business needs into a build-ready portfolio and partners closely with Delivery and Go-to-Market to bring it to life. If you love setting the “what and why” and influencing senior leaders, this is your role.

Responsibilities

Develop membership strategy and value proposition across all tiers.
Build business cases that size opportunity, return, and trade-offs.
Own the program portfolio and run a deliberate, stage-gated intake process.
Write prioritized briefs and omni-channel requirements that hand cleanly to Delivery.
Direct an Associate Manager and a shared Analyst while partnering cross-functionally.

Requirements

7+ years in product management, strategy, business management, consulting, loyalty/membership, or customer experience
Proven track record building business cases and turning strategy into roadmaps.
3+ years experience in strong financial and analytical skills with comfort synthesizing data into clear decisions.
Experience influencing senior stakeholders and driving prioritization.
Bachelor’s degree or equivalent experience.

Nice-to-haves

Experience in loyalty, membership, subscription, or retail programs.
Familiarity with product, portfolio management and stage-gate intake frameworks.
MBA or equivalent.

Benefits

Competitive pay
Generous employee discount
Physical and mental well-being support
Different types of leaves of absence (LOA) and potential pay sources
Intermittent or reduced-schedule leave
Paid time off (vacation or PTO)
Various forms of incentive pay

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