All-in-One Local Marketer: WordPress SEO, ChatGPT Content Backlog, Directories & Social Media
Title: All-in-One Local Marketer: WordPress SEO, ChatGPT Content Backlog, Directories & Social Media
Project Description:
We are looking for a Top Rated, Intermediate-to-Expert Local Digital Marketer to manage a comprehensive growth strategy for a plumbing service business based in Northern California (Livermore/East Bay Area).
CRITICAL NOTE: Our website is built on WordPress. We are NOT an e-commerce brand. Please do not apply if your primary experience is on Shopify. We need a specialist who understands local service business marketing, directory management, and WordPress optimization tools (e.g., RankMath/Yoast).
Scope of Work:
1. Long-Tail Keyword Strategy: Research high-intent local keywords and specific long-tail search terms (e.g., "emergency water heater replacement in Livermore") targeting our service area.
2. AI-Assisted Content Backlog: Build a content calendar and use ChatGPT to efficiently draft localized website articles and service pages.
3. Human-Touch Editing: You MUST heavily hand-edit all ChatGPT outputs to remove robotic phrasing, ensure perfect native English, and maintain absolute technical accuracy for a licensed trade.
4. Social Media Posting: Repurpose our SEO content backlog into engaging weekly posts for Facebook, Instagram, and Nextdoor to drive local calls.
5. Directory Cleanup: Conduct a local citation audit to ensure our Name, Address, and Phone Number (NAP) are 100% accurate and consistent across Google Business Profile, Yelp, and Apple Maps.
Requirements:
- Proven experience managing WordPress websites and Local SEO.
- Experience building AI prompt workflows (ChatGPT) with strong human copyediting skills.
- Native or Bilingual English proficiency.
- Ability to maintain a 3-hour minimum work overlap with US Pacific Time (PT).
To apply, please answer our screening questions. To prove you read this entire description, start your cover letter with the exact phrase: "WordPress Plumbing Marketer". Any proposals failing to include this phrase or mentioning Shopify will be instantly declined.