Finance Manager, Marketing

September 23, 2026

About the position

We're looking for a Finance Manager to be the dedicated finance partner for Zapier's marketing organization. This is a unique opportunity to own the full financial picture for one of the most strategically important spend areas at the company - headcount, budget, and channel investment while playing a key role in connecting marketing activity to pipeline and revenue outcomes. You'll report into the Head of GTM Finance and partner closely with marketing leadership, working closely with Sales FP&A and Corporate FP&A to establish a clean interlock between marketing, sales, and company level financials.

Responsibilities

Own marketing FP&A end-to-end: headcount planning, budget building, and actuals tracking, so marketing leadership always has a clear, current view of where things stand against plan
Own channel allocation analysis (demand generation vs. brand) and drive ROI-by-channel reporting
Work on sales pipeline forecasting based on spend, as part of setting GTM targets and ARR modeling, flagging risks to pipeline coverage or targets early
Serve as an embedded business partner to marketing leadership - not a once-a-month reporting function, but someone marketing trusts to think through decisions with in real time
Track purchase orders and vendor commitments against budget, flagging overspend risk before it happens
Analyze the connection between marketing spend, pipeline generation, and closed-won revenue, working cross-functionally with Sales and RevOps
Partner with the Data team to establish and govern pipeline reporting definitions (leads, MQLs, opportunities) so the funnel is consistent end to end
Use AI to automate recurring finance processes, building skills and agents that can run parts of month-end close and re-forecasting cycles

Requirements

Strong investment banking background with exposure to GTM motions, or 8+ years of experience in marketing FP&A or GTM finance - either path with a solid understanding of how sales pipeline converts to closed-won revenue
Comfortable owning a budget end to end, including headcount, spend actuals, and purchase orders, and communicating variance clearly to non-finance stakeholders
Strong grasp of channel-level marketing economics (pipeline generation vs. brand), cost per pipe, and how to connect spend to downstream pipeline and revenue outcomes
Comfortable with ambiguity - able to structure a loosely-defined problem yourself rather than needing it handed to you fully scoped
Good judgment and a bias toward surfacing issues and opportunities proactively, not waiting to be asked
Actively use AI tools to work more efficiently, with the judgment to know when to go deep manually and when to lean on the tool
Strong written and verbal communicator, able to turn a complex analysis into a short, clear executive takeaway with guidance from your manager

Nice-to-haves

Experience with Google Sheets, a data warehouse (Databricks or Snowflake), NetSuite, Zip, and HubSpot is preferred

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