Senior Manager, Brand Creative (Associate Creative Director)

About the Team Marketing brings our brand to life through deep expertise and an authentic love for pets. The team is dedicated to delivering personalized experiences for our consumers, supported by best-in-class, data-driven marketing capabilities. The work spans key areas including Loyalty, Customer Analytics & Research, Brand Experience & Creative, and Omni-Channel Marketing. Each team member brings a unique perspective, working together to create meaningful and engaging experiences for both pets and pet parents.

About the Location Collaborative Work Environment: At PetSmart, teamwork and connection are core to how we thrive. This role is based at our Phoenix Home Office, with an expectation of working a minimum of four days in the office each week. In a standard work week, associates may work up to one remote "flex day" (with leader approval). Our hybrid approach is designed to foster strong collaboration while also supporting flexibility and individual success.

About the Job PetSmart is building a modern, high-performing in-house creative organization—one that owns outcomes, moves fast, and leverages innovation to scale impact. As Senior Manager, Brand Creative, you are a proactive creative leader who blends strong creative judgment, operational discipline, and an AI-forward mindset to deliver exceptional brand storytelling. As Senior Manager, Brand Creative, you serve as a senior creative leader with significant scope, influence, and ownership.

In many organizations, this level of responsibility aligns to an Associate Creative Director; at PetSmart, we've intentionally structured the Senior Manager role to lead with both creative authority and operational accountability. This role calls for a proactive, collaborative, confident leader who thinks ahead, owns results, and communicates with purpose. You are relentlessly curious about better, smarter, faster ways to create and scale impact—while protecting the integrity of the brand.

You are brand obsessed and have a keen eye for aesthetically impactful photography and design. You lead with humility and extreme collaboration, grounded in the belief that the strongest work happens when the entire team succeeds.

What You'll Do

Lead and elevate brand campaigns, seasonal storytelling, special projects and evergreen brand moments across digital and physical channels Partner closely with the Creative Director to define, protect, and evolve PetSmart's brand look, feel, and creative standards Actively lead and participate in brainstorming and creative sessions, shaping ideas into clear, executable concepts.

Serve as a hands-on creative lead, designing work, strategically conceptualizing campaigns and art-directing photography and video from concept through post-production Own creative quality, consistency, and storytelling excellence across all brand work Act as a trusted creative and brand expert and Creative Director proxy when needed—leading reviews, presentations, and partner discussions Partner with the Creative Director to communicate and reinforce brand and visual standards with marketing and business partners, while supporting governance of external agencies and production partners Collaborate deeply with Copy, Digital Creative, Store Creative, Marketing, Merchandising, and eCommerce teams to ensure holistic campaign alignment Build strong relationships with photographers, producers, stylists, editors, and external partners Lead, mentor, develop, and allocate work for 2 – 5 designers and art directors, fostering a culture of ownership, accountability, and creative ambition Manage multiple high-profile projects simultaneously while balancing speed, quality, and brand integrity Champion operational excellence by driving more AI utilization, automation, and modern production workflows to improve efficiency and scale Stay ahead of cultural, retail, and design trends—keeping PetSmart's brand work fresh, relevant, and differentiated Who You Are A visual storyteller with an exceptional eye for imagery, composition, color, and brand expression A proactive, solution-oriented leader who takes full ownership and follows through Highly articulate communicator who can confidently present creative work to peers, senior leaders, and executives Deeply experienced in art-directing photo and video shoots, including pre-production, on-set direction, and post-production Highly Strategic and business-minded—you understand how creative drives emotional connection and business results Organized, decisive, deadline & process oriented and calm under pressure in a (very) fast-paced environment Future-minded, constantly exploring new tools, workflows, and ways of working Collaborative, kind, direct, and trusted by partners and peers Passionate about mentoring talent and building high-performing teams A true pet lover who brings heart, pride, and purpose to the work Skills & Experience 6–10+ years of creative experience in retail, lifestyle, or consumer brands 4+ years leading or managing creative teams (Senior Manager, Associate Creative Director) Proven experience creating, evolving, and extending cohesive visual systems that scale across campaigns, brand identities, and style guides Strong portfolio demonstrating brand-defining ideas, designs, photography, video, and campaign work Expert in Adobe Creative Suite, presentation software; working knowledge of Figma, and modern production tools Working experience with AI-enabled creative workflows and emerging technologies strongly preferred Excellent communication, storytelling, and executive-level presentation skills Proven ability to balance creative vision with operational rigor Demonstrated interest in growth toward Creative Director role.

You're willing to put in the hard work Additional Job Considerations This role requires collaboration, teamwork, and face-to-face interaction with colleagues, leaders, and/or clients. Being in the office ensures access to leaders, cross-functional partners, and resources necessary to make timely decisions and drive results.

On-site presence in accordance with our FlexSmart policy supports our culture of innovation, mentorship, and engagement, which is integral to our success in developing the best team. * This is not intended to be an all-inclusive, exhaustive list of all essential job functions for this position. PetSmart retains the right to change or assign other required job duties to this position. About the Culture At PetSmart, Anything for Pets begins with our people.

Every associate plays a vital role in creating meaningful experiences for pets and their families, and we empower our teams with the tools, resources, and opportunities to grow and succeed. We're more than a workplace, we're Team PetSmart. Together, we grow, collaborate, and challenge ourselves to be the best in all we do. Our culture is built on belonging and shared purpose, where every voice and experience matters.

Guided by our values, we strive to do what's right, lead responsibly, and bring our passion for pets to life every day. Not sure if you meet 100% of the position requirements and whether you should apply? We'd still like to hear from you and encourage you to apply with us! You might be the right fit for this role or another opportunity across Team PetSmart.

Our home office offers outstanding amenities in a fun and rewarding workplace including: Pet-friendly environment , bring your pets to work and enjoy the on-site dog park! On-Site Events & Adoptions , enjoy community-building opportunities, including pet adoption days, seasonal celebrations, family events, art events, & holiday festivals "Top Dog" gym with equipment, fitness classes, massage therapists, personal trainers, and wellness spaces "Sit & Stay" Café serving fresh breakfast and lunch options, snacks, & more Lil Paws NAEYC-accredited onsite childcare facility providing high-quality early education Paid Volunteer Opportunities to spend time doing good for causes close to heart Print Center and Business Services , Dry Cleaning, Mother's Rooms, Sustainable Infrastructure & more PetSmart provides an equal opportunity for all associates and job applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected characteristics.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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