Social Media and Brand Manager - Healthcare, Wellness, Personal Branding

October 23, 2026

I'm an optometrist and private practice owner in New Castle, PA, looking for a creative and reliable freelance social media manager to help develop and grow both my practice's social media presence and my personal brand.

My practice, Mohawk Eyecare & Wellness Center, focuses on comprehensive eye care, specialty dry eye treatments, and wellness. I'm also interested in building a separate personal brand that combines my professional expertise, entrepreneurship, wellness, and everyday life.

We currently have Facebook and Instagram accounts, and I'm open to expanding onto other platforms, including YouTube, as part of a broader social media strategy.

I'm not looking for a complete rebrand, but rather someone who can help develop a cohesive strategy, create engaging content, and consistently manage our social media presence while maintaining distinct identities for the practice and my personal brand.

Ideally, I'd love to work with someone local to the Pittsburgh or surrounding area who could occasionally visit the practice to capture photos and video content. I'm looking for someone creative, proactive, and comfortable taking the lead with minimal oversight. My goal is to establish a long-term working relationship with someone who can help bring my ideas to life.

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