Sr. Ads Product Marketing Manager

About Pinterest:

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At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI.

Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here.

tvScientific by Pinterest is the Performance TV platform built for advertisers who want to drive measurable business outcomes. We combine media buying, optimization, measurement, and attribution in one platform to make CTV a more accountable, effective performance channel.

As a Product Marketing Manager on the tvScientific by Pinterest team, you’ll lead go-to-market strategy for Measure and Optimize product areas. You’ll partner with Product, Data Science, Sales, Marketing and Pinterest Ads teams to turn complex advertising capabilities into clear customer value and adoption programs. This is a strategic, hands-on role at the intersection of CTV, measurement, optimization and advertising technology.

What you’ll do:

  • Develop and execute end-to-end go-to-market strategies for Measure and Optimize product units, including audience definition, positioning, messaging, launch planning, promotion, enablement, and post-launch adoption.
  • Translate complex technical product capabilities, measurement methodologies, and performance insights into clear, differentiated customer value propositions and narratives for advertisers, agencies, and internal teams.
  • Partner with Product, Data Science, and other cross-functional teams to synthesize customer, market, competitive, and product-performance insights that inform product strategy, prioritization, and commercialization.
  • Turn data science and analytics insights into credible, market-ready stories that demonstrate the value of specific platform capabilities, with appropriate proof points, methodology, and caveats.
  • Create launch and enablement materials, including positioning frameworks, messaging guides, sales decks, one-pagers, FAQs, product pages, release communications, and training content.
  • Lead cross-functional launch working groups; establish clear owners, milestones, dependencies, and escalation paths to ensure launch readiness and high-quality execution.
  • Partner with commercial teams to identify adoption barriers, monitor launch and adoption metrics and use feedback and performance data to improve messaging, enablement and future go-to-market programs.
  • Use AI thoughtfully to synthesize customer, market and performance information and automate repeatable content-development tasks, while validating accuracy, protecting sensitive information and retaining ownership of final outputs and decisions.”

What we’re looking for:

  • A minimum of 5 years of experience in product marketing, go-to-market strategy, or a closely related role in ad tech, CTV, performance marketing, or B2B SaaS.
  • Bachelor's degree in a relevant field such as Marketing, Business or Communications, or equivalent experience.
  • Experience bringing complex technical products or features to market, from positioning and messaging through internal enablement, external promotion, and post-launch optimization.
  • Strong knowledge of advertising measurement, attribution, optimization, performance marketing, CTV, programmatic advertising, or related ad-tech domains.
  • Ability to translate technical concepts and data into compelling, customer-centered narratives across a range of audiences and formats.
  • Strong analytical judgment and experience using customer, market, competitive, and product-performance insights to shape recommendations and GTM decisions.
  • Proven ability to influence and drive alignment across Product, Data Science, Sales, Marketing, and other cross-functional partners in a fast-paced environment.
  • Excellent written, verbal, and presentation skills, with a high bar for clarity, accuracy, and storytelling.
  • Demonstrated ownership, adaptability, and ability to manage multiple workstreams, navigate ambiguity, and resolve blockers.
  • Experience using AI tools to improve research, analysis, or content workflows, with a disciplined approach to validating outputs and applying human judgment.
  • Experience in a high-growth, startup-like environment working with advertisers, agencies, or ad-tech commercial teams is a plus.

Relocation Statement:

  • This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In-Office Requirement Statement:

  • We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role.
  • This role will need to be in the office for in-person collaboration 1-2 times/quarter and therefore can be situated anywhere in the country.

#LI-REMOTE
#LI-JH4

At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.

Information regarding the culture at Pinterest and benefits available for this position can be found here.

US based applicants only
$123,684—$254,644 USD

Our Commitment to Inclusion:

Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.
By submitting this application, I certify that all information submitted in my application and throughout the hiring process is true, accurate, and complete to the best of my knowledge. I understand that any false statement, omission, or misrepresentation may disqualify me from employment consideration or result in termination if discovered after hire.
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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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