Funnel Builder, Direct Response/Info Marketing

Remote | 9AM - 6PM EST

We're looking for a funnel builder who can take approved copy and turn it into professional, conversion-focused pages - fast.

You'll serve all pods across our info/coaching division, building landing pages, sales pages, checkout flows, application funnels, webinar registrations, and everything in between. You work primarily in GoHighLevel and ClickFunnels, with other platforms as needed.

You design and build directly in the builder - no mockup required for most pages. You need to know what a high-converting page looks like for different funnel types and client contexts, and you need to be able to produce it quickly. Standard pages and funnels should be done in days, not weeks.

The quality bar: pages look intentional, not like a template. Checkouts process payments. Forms submit. Links work. Mobile looks good. When you hand off for MarTech's tech check, they're verifying tracking - not finding broken basics you should have caught.

This isn't a silent execution role. If something in the copy or funnel structure would work better adjusted, you say so. If something's off technically or from a conversion standpoint, you flag it.

What Success Looks Like

  • Builds are fast and accurate - standard pages/funnels completed in days with minimal rework
  • Design decisions make sense for the client and funnel type - you're not applying the same layout to everything
  • Pages look polished across devices without needing a designer to hand you a mockup
  • Self-QA is thorough - MarTech isn't finding broken links, form errors, or checkout issues
  • PMs and strategists know where builds stand without chasing you
  • When specs are unclear, you ask. When timelines shift, you communicate early

A Day In This Role

Morning:

Check ClickUp for active tasks and priorities. Flag anything that needs clarification before you start building.

Throughout the day:

Build. That's the core of it - implementing copy into pages, handling forms, checkouts, embeds, and technical elements. Communicate status and blockers as they come up. Self-QA everything before handoff. Coordinate with PMs on what's ready for tech check.

End of day:

You can answer: What's on track? What's at risk? Does anyone need an update from me?

Weekly:

Review the build pipeline, check completed builds for post-launch issues, flag capacity concerns early.

Experience & Requirements

  • 2+ years building pages and funnels professionally
  • Deep knowledge of GoHighLevel and ClickFunnels - you should be fast and fluent in both, not learning on the job
  • Working knowledge of HTML/CSS for platforms that require it (Unbounce, Webflow)
  • Strong design sense - you understand visual hierarchy, spacing, and how to make pages that convert, not just pages that exist
  • Experience with forms, conditional logic, checkout configuration, and multi-step funnel flows
  • You test your own work across devices before handing it off
  • Clear written communication in Slack and ClickUp

Strongly preferred:

  • Experience in direct response, info/coaching, or performance marketing
  • Basic understanding of how tracking works - enough to build pages that support what MarTech needs to implement

You'll Thrive Here If

  • You're fast and take pride in efficiency without cutting corners
  • You can look at copy and a funnel map and know what the page should look like without being told
  • You care about whether the page converts, not just whether it's built
  • You speak up when something doesn't make sense
  • You'd rather catch a broken checkout yourself than have someone find it after launch

This May Not Be For You If

  • You need a mockup for every page
  • Self-QA feels like extra work
  • You'd rather execute silently than flag problems
  • You prefer specializing in one platform
  • Written async communication isn't your strength

ABOUT BAD MARKETING:

We're a team of 170+ passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can't find anywhere else.

We specialize in info/coaching, local lead generation, e-commerce, and information marketing; catering to clients that span fro

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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