Lead, Marketing

September 26, 2026

Job Description:

Lead Sureel's marketing function end-to-end, including category strategy, positioning, messaging, product marketing, demand generation, thought leadership, brand, and execution
Own product marketing across the Sureel stack and translate technical capabilities into value propositions, use cases, differentiation, and messaging for each customer segment
Create sales and executive materials, including pitches, case studies, demos, and collateral
Build targeted demand among qualified rights holders, AI companies, platforms, and ecosystem partners
Build communication channels and programs to educate, nurture, and activate key audiences
Lead thought leadership across Sureel and the AI rights and licensing landscape
Develop Sureel's brand and market positioning across audiences and channels
Own event and industry presence, including conferences, forums, working groups, and communities
Turn pilots, integrations, partner outcomes, research, and product data into proof points and case studies
Track market narratives around AI rights and licensing and refine Sureel's positioning
Support leadership on announcements, conferences, and PR with Warner Music Group brand and communications teams
Manage agency, influencer, and creative partners within brand and budget
Create repeatable marketing systems, including templates, timelines, budgets, and measurement processes
Oversee demo videos and other creative work communicating Sureel's products and value
Handle confidential and proprietary information with discretion and integrity
Report to Co-President Aileen Crowley and partner with product, commercial, and client functions

Requirements:

Deep experience in marketing, product marketing, category creation, or communications across music, media, enterprise technology, or infrastructure
Experience owning marketing for a brand or platform from strategy through execution and measuring results
Understanding of the music industry and how artists, labels, publishers, and platforms communicate
Ability to work with data and financial detail and manage a detailed marketing budget
Strong storytelling ability, including making complex technical concepts clear, relevant, and engaging
Ability to build trust, exercise judgment around voice and messaging, and know when to escalate
Clear written and verbal communication skills
Ability to remain calm in a fast-moving environment
Interest in music, media, and AI
Experience as a first or early marketing hire building functions and processes from scratch
Experience marketing to artists, labels, publishers, B2B platforms, or infrastructure companies
Track record of building awareness and adoption in a focused B2B, technology, or industry ecosystem
Experience running email marketing programs
Active involvement in AI and music discussions
Experience marketing APIs, infrastructure, enterprise software, rights technology, marketplaces, or products involving multiple senior stakeholders
Experience translating technical standards, policy developments, research, or emerging industry frameworks into market narratives

Benefits:

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