About the position

The Manager, Global Brand Media Ad Operations at Crocs, Inc. leads the technical execution and operational delivery of global brand media campaigns across North America, EMEA, and APAC. This role ensures accurate campaign implementation, measurement readiness, and effective media technology operations, serving as the operational backbone of the Global Brand Media team in partnership with media strategy, analytics, and external partners. The position supports the development of Crocs’ in-house media operations capability by creating processes, documentation, standards, and training for global markets. It also supports innovation in the media technology ecosystem by evaluating ad technology, measurement capabilities, and operational processes. The role is aligned to the Collaborator work persona, with in-office requirements of four days per week. Compensation is \$110,000–\$120,000, with eligibility for a company incentive program and company benefits.

Responsibilities

• Lead trafficking, implementation, and quality assurance of global brand media campaigns across display, online video, social, CTV, audio, programmatic, and retail media.
• Help build and scale Crocs’ in-house media operations capability by developing processes, documentation, standards, and training.
• Manage campaign setup and execution within the organization’s ad-serving platform, ensuring accurate deployment of creative assets, tracking tags, click trackers, and measurement solutions.
• Partner with analytics, data science, and media teams to ensure campaigns are configured for measurement, reporting, attribution, and optimization.
• Oversee third-party measurement and research partner integrations, including brand lift, surveys, audience measurement, and effectiveness studies.
• Develop and maintain trafficking standards, naming conventions, QA processes, and operational documentation across regions and campaigns.
• Monitor campaign launches and in-flight execution to ensure assets, tags, and measurement solutions function properly throughout campaign lifecycles.
• Evaluate new ad technology, measurement capabilities, and operational processes to support innovation in the media technology ecosystem.
• Identify and resolve campaign delivery, tracking, and reporting discrepancies with publishers, technology vendors, and internal stakeholders.
• Communicate with international markets to align on global implementation standards, best practices, and operational requirements.

Requirements

• At least five years of experience in digital advertising operations, ad serving, campaign trafficking, or media technology.
• Significant experience with ad servers such as CM360, Flashtalking, Innovid, Sizmek, or similar platforms.
• Strong understanding of digital advertising measurement, attribution methodologies, campaign tracking, and tagging infrastructure.
• Experience implementing and managing third-party research and measurement tags, including brand lift, survey-based measurement, audience validation, and attribution partners.
• Deep knowledge of campaign execution across display, video, programmatic, social, audio, CTV, and retail media environments.
• Advanced analytical skills, including the ability to identify and troubleshoot campaign, trafficking, tagging, and reporting issues.
• Strong project management skills and demonstrated ability to manage multiple campaigns and deadlines simultaneously.
• Excellent communication skills and confidence collaborating across media, analytics, technology, and external partners.
• Experience working in a matrixed global organization and building cross-functional partnerships.
• Understanding of privacy regulations, data governance, and evolving digital measurement frameworks.

Nice-to-haves

• Experience building, scaling, or transforming in-house ad operations functions, including process development, stakeholder management, and operational governance.
• Knowledge of campaign reporting and media analytics platforms.
• Previous experience in retail, consumer brands, or agency environments; this experience is preferred but not required.

Benefits

• Company incentive program
• Medical coverage
• Dental coverage
• Vision coverage
• Life and AD&D coverage
• Short- and long-term disability coverage
• Paid time off
• Employee assistance
• 401(k) program with company match
• Additional voluntary benefits