Senior Manager, Global Brand Out of Home

Job Description:

  • Lead strategic development and execution of global brand OOH media plans, with a focus on North America
  • Develop OOH plans for Crocs product stories including Classic Clog, Sandals, and Cozzzy
  • Ensure OOH campaigns and content support seasonal integrated marketing plans and brand/product growth
  • Align OOH activity with the global Brand Media strategy
  • Generate creative campaign ideas with the production team
  • Partner with internal teams on transition from strategy and planning through execution and reporting
  • Maintain frequent communication to facilitate strategic alignment and collaborative partnerships
  • Build and maintain vendor relationships, identify innovation opportunities, and keep Crocs at the forefront of the OOH industry
  • Communicate with international markets about local trends and optimal OOH approaches

Requirements:

  • Bachelor’s degree or equivalent experience
  • At least eight (8)+ years of extensive experience and proficiency in OOH media
  • Strong foundation in brand marketing
  • Significant experience strategically planning and managing paid media across differing marketing-funnel objectives
  • Experience planning and buying traditional, digital, and experiential OOH media
  • Track record of building OOH plans that drive awareness and consideration and articulating business impact
  • Strong negotiation skills across partners, markets, and formats
  • Established relationships with major OOH media and print vendors
  • Advanced analytical skills and ability to translate complex data, trends, and insights into actionable strategy
  • Experience working within a matrixed organization and building positive cross-departmental relationships
  • Excellent project management oversight abilities
  • Previous retail/footwear experience preferred but not required

Benefits:

  • Company incentive program
  • Medical, dental, and vision coverage
  • Life and AD&D coverage
  • Short- and long-term disability coverage
  • Paid time off
  • Employee assistance program
  • 401(k) program with company match
  • Additional voluntary benefits
  • Flexible schedule / fully remote Explorer persona
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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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