SEO Analyst (Remote, San Francisco)

Blacksmith Agency

  • Marketing
  • Full time
  • Remote (USA, Canada or South Africa)

About The Role

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As SEO Analyst at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client campaigns deliver measurable outcomes. You own results, reporting, QA and continual improvement. It is a senior seat that blends analytical depth, strong communication and execution oversight.

What You Will Own

  • Lead strategy for all PPC and SEO clients across multiple industries.
  • Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
  • Build 90 day, 6 month and annual growth roadmaps for every client.
  • Own client performance across Google Ads, Meta, Microsoft and organic search.
  • Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
  • Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
  • Own KPI tracking, conversion attribution and analytics accuracy.
  • Give weekly direction and QA, and coordinate priorities with the marketing project manager.
  • Present monthly and quarterly performance summaries to clients.

What You Bring

  • 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
  • Strong experience running paid and organic channels at the same time.
  • Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
  • Ability to build and articulate strategic recommendations for clients and account executives.
  • A track record of overseeing execution teams and managing deliverable quality.
  • Sharp analytical skills and the ability to diagnose performance issues fast.

Nice to have

  • Agency experience managing multiple clients at once.
  • Experience joining sales calls and influencing close rates.
  • Familiarity with multifamily, real estate or high-intent lead generation.
  • Experience with AI SEO, programmatic SEO, technical SEO audits and CRO.

Who Succeeds Here

  • People who think strategically and manage execution.
  • People who simplify complex marketing ideas for clients.
  • People who own results and take full accountability.
  • People who work well with distributed teams.
  • People who enjoy building rather than inheriting polished systems.

How To Apply

Apply in two minutes at the link. Your application is reviewed once you finish a short 6 minute Predictive Index assessment, so use the same email throughout.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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