Sr. Planner, Marketplaces - TikTok Shop

October 12, 2026

About the position

Crocs, Inc. is seeking a Sr. Planner, Marketplaces for TikTok Shop, one of the most dynamic and fast-moving spaces in digital commerce. This role will help build how Crocs plans, reacts, and wins in a content-led marketplace where consumer demand can accelerate quickly through creator activity, live shopping, affiliate moments, product drops, and viral trends. The Sr. Planner will own the demand planning rhythm for TikTok Shop, translating account strategy, sell-through signals, inventory availability, and commercial priorities into clear plans that support profitable growth, strong in-stock levels, and agile in-season decision making. This role partners cross-functionally with the departments of Sales, Social Commerce, Product Assortment, Financial Analysis, Demand Forecasting, and Supply Planning to connect TikTok Shop’s rapid growth opportunities with focused forecasting, inventory management, and executive-ready business insights.

Responsibilities

Build, maintain, and communicate the TikTok Shop demand forecast, including material-level sales plans that reflect account priorities, promotional activity, inventory availability, and emerging demand signals
Partner with Sales, Finance, Merchandising, Demand Planning, and Digital Marketplace teams to develop and complete seasonal and in-season plans that support revenue, margin, and inventory objectives
Lead the account planning process at TikTok Shop, converting growth strategies, product launches, promotional calendars, affiliate programs, and live shopping events into actionable forecasts and inventory plans
Develop financial plans alongside inventory strategies by rolling up bottom-up forecasts, validating against company targets, and identifying risks, opportunities, and trade-offs to drive informed decision-making
Supervise business performance through analysis of sell-through, traffic, POS, inventory, promotional activity, and demand signals from marketing materials to identify opportunities for growth and forecast optimization
Evaluate forecast accuracy, customer metrics, and seasonal performance trends to continuously improve planning assumptions, demand forecasts, and inventory strategies
Develop a deep understanding of TikTok Shop demand drivers, including content performance, creator and affiliate activity, promotional mechanics, seasonality, consumer behavior, and replenishment patterns
Conduct quantitative analysis and generate actionable insights to optimize assortment, inventory investment, and responsiveness to rapid demand shifts within the social commerce environment
Partners with Supply Planning teams to ensure inventory constraints, receipts, lead times, and availability are accurately reflected in forecasts and business plans
Prepare executive-ready reporting, business recaps, and recommendations that clearly communicate performance, challenges, potential benefits, and strategic actions to leadership teams
Lead seasonal hindsight analysis and account health assessments to advise future assortment strategies, replenishment plans, and long-term growth opportunities

Requirements

Bachelor’s degree in Business, Supply Chain, Analytics, Merchandising, or a related field preferred
5+ years of planning, OTB, demand planning, marketplace, or digital commerce experience; apparel, footwear, ecommerce, or omnichannel experience strongly preferred
Strong understanding of digital customer experience and marketplace dynamics, with curiosity for emerging social commerce platforms such as TikTok Shop, Amazon, Zappos, eBay, and other digital partners
Understanding of demand, supply, service, and S&OP / IBP principles, with the ability to balance growth, profitability, inventory health, and service levels
Strong analytical capabilities using systemic planning tools, Excel, and data visualization tools; Power BI experience a plus
Proven track record to translate sophisticated analysis into clear, actionable recommendations for cross-functional and leadership audiences
Highly collaborative communication style capable of influencing across Sales, Merchandising, Finance, Demand Planning, Supply Planning, and Digital Marketplace partners
Comfort operates in a fast-paced, high-growth digital environment where priorities shift quickly and decisions require both analytical discipline and commercial agility

Benefits

medical, dental, and vision coverage
life and AD&D
short and long-term disability coverage
paid time off
employee assistance
participation in a 401k program that includes company match
many other additional voluntary benefits

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