Director, Global Marketing (Digital Solutions)

September 14, 2026

About the position

Otis is transforming from a world-leading elevator manufacturer and service provider into a connected mobility company. Digital solutions such as customer portals, connected services, AI-driven insights and IoT-enabled products are becoming key differentiators and growth drivers. We are seeking a Director, Global Marketing (Digital Solutions) to define and execute the global marketing strategy for our digital portfolio, translating technology into compelling customer value propositions that accelerate adoption, commercial growth and customer loyalty. Why This Role Matters Now Otis has 2.3 to 2.5 million units under maintenance worldwide, we are uniquely positioned to create new revenue opportunities and strengthen customer relationships Digital solutions are becoming a strategic growth pillar Customers increasingly expect connected, data-driven outcomes rather than equipment alone. Otis has an opportunity to position itself as a leader in connected mobility, differentiating itself through software, AI and digital services. 24–36 Month Mandate Develop and execute the global go-to-market strategy for the digital solutions portfolio. Increase customer awareness, adoption and commercial performance of digital offerings. Connect with customers, build differentiated messaging, customer personas and value propositions. Create scalable launch frameworks and regional marketing toolkits. Establish thought leadership in connected buildings, AI and predictive services. Create measurement frameworks linking marketing to pipeline, adoption and revenue. Build a scalable enablement model embedded into onboarding, coaching, and execution

Responsibilities

Define the Global Digital Solutions Marketing Strategy: Develop the long-term global marketing vision and strategy for Otis’ digital solutions portfolio. Establish the strategic marketing roadmap aligned with Otis’ growth ambitions and digital transformation strategy. Define the marketing operating model, governance and best practices for digital solutions across global and regional teams. Prioritize investment and marketing activities based on commercial opportunity and customer value.
Build the Digital Solutions Marketing Capability: Create and establish a new global marketing capability dedicated to digital products and connected services. Develop scalable processes, frameworks and playbooks for product launches, customer adoption and lifecycle marketing. Introduce modern B2B product marketing practices and ways of working. Define how digital marketing integrates with Product Management, Sales, Regional Marketing and Digital Technology.
Own the Global Go-to-Market Strategy: Lead the end-to-end go-to-market strategy for all digital solutions. Define market segmentation, customer personas and buying journeys. Connect with customers and develop compelling value propositions and positioning. Build, develop and execute launch & promotional strategies for new and existing digital solutions.
Establish Customer & Market Intelligence: Build Voice of Customer programmers. Conduct customer interviews. Develop customer personas. Understand digital buying behavior. Monitor competitors. Benchmark industry best practice. Identify future market opportunities
Sales enablement: Sales playbooks & training, Customer presentations, ROI tools, Battlecards, Customer stories and case studies
Measure Commercial Impact: Digital pipeline, Adoption, Revenue & Sales, Product launch success, Campaign ROI, Customer engagement, Sales utilization, Market share (where measurable)
Leadership: Partner & influence regional leadership teams and cross-functional teams. Establish and operate a governance

Requirements

10+ years in B2B product marketing, digital solutions marketing or SaaS marketing.
Experience marketing IoT, connected assets, software platforms or industrial digital solutions.
Track record delivering global product launches and go-to-market strategies.
Experience in matrix organizations with global and regional stakeholders.
Background in building technologies, industrial automation or enterprise software preferred.
Strategic product marketing
Go-to-market leadership
Value proposition development
Customer-centric mindset
Commercial acumen
Data-driven decision making
Executive communication
Stakeholder influence
Digital marketing and demand generation
AI and technology literacy

Benefits

We provide opportunities, training, and resources, that build leadership and capabilities in Sales, Field, Engineering and Major Projects and our Employee Scholar Program is a notable point of pride, through which Otis sponsors colleagues to pursue degrees or certification programs.

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