Media Network Insights Analyst

Job Details Duties & Responsibilities:
  • Leads all campaign reporting and end of campaign insights for a set of DGMN clients.
(20%)
  • Assists the team with ad-hoc analyses and data pulls including historical campaign performance, DG1P, customer panel data, and more.
(20%)
  • Helps build the story of return on investment from digital advertising effectiveness leveraging various data points and actionable insights in a client-facing role.
(20%)
  • Assists the team with evaluating cross-network campaign performance trends and identifying root causes.
(5%)
  • Leads analysis to transform disparate datasets into actionable insights and recommendations to improve future campaign performance and ROI.
(15%)
  • Work closely with sales and media buying and execution teams on day-to-day basis to understand and deliver on client's business objectives.
(15%)
  • Collaborate cross-functionally with decision science, digital, enterprise marketing, IT, agency partners, and martech/adtech vendor partners as necessary.
(5%)Knowledge, Skills, & Abilities (KSAs):
  • Experience transforming data from multiple disparate sources into relevant and actionable insights.
  • Strong interpersonal written and verbal communication skills that translate to storytelling, influence without direct authority, and building relationships with clients and internal teams by turning insights into actions.
  • Familiarity with digital media / retail media, general marketing principles and knowledge of key digital marketing KPIs (incremental return on ad spend, ROI, etc.
).
  • Working knowledge and know-how of simple querying language and database architecture.
  • Working knowledge and know-how in Microsoft Excel and data visualization tools (e.
g., Tableau).
  • Organized self-starter who can help drive progress and solve business problems.
  • Possess a growth mindset and is a good teammate.

Job Qualifications
Work Experience &/or Education:Basic Qualifications:
  • Bachelor's degree in marketing, advertising, economics, statistics or a similar degree
  • 0-3 years of experience in marketing, media, digital advertising, ecommerce and/or adtech/martech
  • 0-3 years of experience in measurement, reporting, business analysis and/or analytics
  • 0-3 years of experience in basic client management / client consultation, or similar rolePreferred qualifications:
  • Expertise in advanced measurement and attribution analytics such marketing mix modeling, multi-touch attribution and ROI analysis
  • Expertise with analytics and reporting tools (e.
g. Tableau, Power BI) and ad serving platforms (e.g. Google Ad Manager, The Trade Desk)
  • Expertise with basic query language (e.
g. SQL and/or Python) and database architecture
Work Where You Matter


At Dollar General, our mission is Serving Others! We value each and every one of our employees. Whether you are looking to launch a new career in one of our many convenient Store locations, Distribution Centers, Store Support Center or with our Private Fleet Team, we are proud to provide a wide range of career opportunities. We are not just a retail company; we are a company that values the unique strengths and perspectives that each individual brings. Your difference truly makes a difference at Dollar General. How would you like to Serve? Join the Dollar General Journey and see how your career can thrive.
Company Overview


Dollar General Corporation has been delivering value to shoppers for more than 80 years. Dollar General helps shoppers Save time. Save money. Every day.® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at everyday low prices in convenient neighborhood locations. Learn more about Dollar General at
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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

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With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

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This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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