Social Media Brand & Content Manager – Beauty, Medical Aesthetics
Job Description:
- Refine and strategically evolve SkinSpirit’s social media identity—primarily on Instagram, TikTok, Facebook, and YouTube
- The ideal candidate is a high-concept thinker who can pitch original, trend-forward campaigns
- Monitor the pulse of social and platform guideline updates
- Increase social media engagement and followers across platforms
- Active lead in social listening and community management
- Manage social media content calendars, connecting with internal teams for alignment and planning purposes
- Partner with creative team in the creation of written and visual content
- Responsible for translating complex clinical treatments into digestible content
- Consistently produce strong hooks and generate original ideas
- Build brand community through strategic actions including giveaways and influencer relationships
- Support clinic teams through monthly office hours and social media onboarding training initiatives
- Monitor key performance indicators (KPIs) of social media marketing campaigns
- Monitor and analyze trends and competitor performance
- Collaborate with internal partners across teams
- Workflow Management: Responsible for auditing and optimizing internal content production pipeline
Requirements:
- High School Diploma required; Bachelor’s degree in related field preferred
- 2+ years of proven expertise in social media marketing and social media platforms
- Previous experience as an in-house or dedicated Social Media Manager at a national consumer brand is strongly preferred
- Experience in beauty, medical aesthetics or similar industry strongly preferred
- Strong social media content creation skills including but not limited to writing, design and video skills
- Must be proficient in mobile-first video production (Short-form video/Reels/TikTok/Edits)
- Understanding of video editing and content scheduling platforms
- Ability to study and interpret marketing analytics
- Excellent organizational skills with high attention to detail
- Ability to work well autonomously and within a team in a fast-paced environment
- Strong interpersonal and communication skills
- Proficiency in Microsoft Office
- Ability to quickly learn new technology platforms
Benefits:
- generous employee discounts
- Friends & Family discounts
- beautiful working environment with a stellar team
- paid holidays
- 401k plan with a company match program
- Medical insurance
- Vision insurance
- Dental insurance
