Specialist, ABM Platform Operations – Demandbase, Marketo

October 6, 2026

Job Description:

Build and QA Demandbase audiences, segments, account lists, keyword intent sets, and journey stages
Configure orchestration, including trigger logic, suppression rules, and exclusion states
Own campaign codes and intake, including naming conventions and tracking parameters
Maintain current platform documentation and runbooks
Monitor configuration drift and correct issues before live campaigns
Stand up the DB1 Sales pilot through user provisioning, guardrails, onboarding, and support
Monitor credit consumption and usage against pilot allotments
Collect and document pilot feedback before wider sales rollout
Partner with SDR and BD leadership on adoption, training, and feedback loops
Build and QA LinkedIn Campaign Manager campaigns, including Demandbase audience synchronization
Maintain Insight Tag integrity across landing pages and thank-you pages
Produce Campaign Manager performance reporting and reconcile it against invoiced spend
Validate list pulls and audience loads against the account universe
Verify tag and tracking integrity across landing pages with web and marketing automation owners
Supply engagement, intent, and coverage data to the reporting layer
Report to the Sr. Manager, Performance Marketing, North America Marketing

Requirements:

1–3 years of hands-on ABM or marketing operations platform experience, or a strong recent graduate with demonstrable platform exposure
Hands-on build experience in Demandbase preferred; 6sense, Terminus, or HubSpot operations experience acceptable
Certification in marketing and sales platforms; Demandbase certification preferred
Marketo, Salesforce, or comparable marketing automation certification a strong plus
Working knowledge of Gemini, Claude, and OpenAI, with demonstrated use in list building, documentation, QA, and analysis
Working knowledge of Salesforce objects, campaign members, and lead versus contact
Fluency with UTM and campaign-code conventions
Ability to produce a runbook or SOP written by the candidate
Detail orientation and focus on build correctness
Fluency in English required
Basic Salesforce reporting and dashboard reading preferred
Intent-data familiarity and experience with account tiering models preferred
Exposure to a B2B services or technology environment with a long sales cycle preferred
Must be located within the US or Canada
Must be eligible to work in the US and Canada without sponsorship

Benefits:

Medical, vision, and dental health benefits
Employment Assistance Programs
Health and personal time off (HPT)
Leave programs as eligible
Competitive 401(K) plans
Life insurance
Supplemental medical coverage
Critical care insurance
Pet insurance
FSA plans
Retailer discounts
Career advancement opportunities
Inclusive and diverse workplace culture
Reasonable accommodation during the application process

Back to blog

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...