TikTok & Local Marketing Coordinator

Benefits:

  • Bonus based on performance
  • Employee discounts
  • Flexible schedule

(Part-Time / Freelance)

Company: The Fuzion Hair Studio

Location: Smyrna, GA (On-site / Hybrid)

About Us: The Fuzion Hair Studio, located in the heart of Smyrna, is a professional salon dedicated to top-tier hair care, specializing in everything from chemical services and color melting to custom braiding. We are looking for a scrappy, TikTok-obsessed marketing professional to help us grow our local client base and showcase the incredible work of our salon team.

The Role: We are seeking a creative, grassroots marketer whose absolute playground is TikTok. You know how to get results without relying on massive ad spends, and your primary goal is lead generation—getting new clients in the chair through viral, organic social media strategies and local community engagement.

Key Responsibilities

  • TikTok-First Content Creation: Serve as the lead content creator for the salon. Capture behind-the-scenes footage, trendy transitions, and process videos featuring our stylists (like Ryli, Courtnee, and Brianna) and our in-house braider, Micalah.

  • Organic Lead Generation: Develop and execute creative, zero-to-low-cost marketing strategies specifically designed to convert TikTok viewers into paying, local salon clients.

  • Platform Management & Growth: Manage our TikTok account daily (and cross-post to Instagram Reels), actively engaging with followers, jumping on relevant audio trends, and utilizing local hashtags to capture the Metro Atlanta/Smyrna audience.

  • Community Engagement: Build relationships with neighboring Smyrna businesses, coordinate local partnerships, and represent the salon at community events to bridge the gap between our digital presence and our physical storefront.

  • Business Profile Optimization: Ensure our Google Business Profile and overall digital footprint are optimized to capture the search traffic generated from our social media buzz.

Requirements

  • A strong portfolio or proven track record of growing a TikTok account, specifically for a local business, service provider, or brand.

  • A "hustler" mentality—you know how to stretch a dollar and maximize ROI on a tight budget using purely organic reach.

  • Strong understanding of the beauty/salon industry and what specific types of content drive client bookings.

  • Local to the Smyrna/Metro Atlanta area with the ability to visit the studio regularly to film the team in action.

Bonuses based on performance

Flexible work from home options available.

Compensation: $150.00 per week

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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