VP, Marketing Science – Analytics

September 26, 2026

Job Description:

Lead and manage a team of 10+ and oversee recruitment, training, development, talent management, and team goal attainment
Build and maintain relationships with data, engineering, finance, and other leaders
Collaborate cross-functionally to provide reliable metrics, support decision-making, guide strategic planning, and secure enterprise alignment
Own programmatic media, audience strategy, campaign optimization, and optimization feedback loops
Develop scalable data products to automate programmatic media workflows and data collection
Develop customer segmentation approaches, audience-management technical requirements, personalized marketing activation strategies, and customer-lifecycle marketing automation
Drive marketing attribution, lift measurement, econometric modeling, and channel measurement
Develop strategies to measure marketing effectiveness and optimize budget and time allocation
Own marketing reporting and insights generation, including roll-up reports for business reviews, partner reporting, executive leadership, board presentations, and ad hoc needs
Provide proactive recommendations and business context for material data changes in collaboration with consumer insights
Communicate marketing measurement methodology to cross-functional partners
Oversee ad operations and ensure seamless advertising campaign execution
Ensure privacy and legal compliance in marketing activities
Develop and implement Martech strategies and oversee marketing technology evaluation and integration
Stay current with industry processes and technologies, especially AI, and implement improvements

Requirements:

Bachelor's degree or above in a relevant field (e.g., Mathematics, Economics, Statistics, Computer Science, or other science)
20+ years of experience in marketing science, value measurement, audience profiling, performance media, and experience with AI tools
Strong knowledge of statistics for marketing data interpretation and modeling
Experience in pipeline management to ensure data flow and integrity
Proficiency in data visualizations to effectively communicate marketing insights
Strong leadership skills with the ability to inspire and guide a marketing science team
Exceptional verbal and written communication skills, with ability to find truth through data and use that understanding to drive organizational alignment from within marketing
Willingness to travel as needed to meet marketing goals
Engineering teams are responsible for supporting appropriate security controls, including management, operational, and technical controls in addition to general GoodRx best practices, such as reading and adhering to the security policies and procedures, being vigilant and observant of potential security threats, etc.

Benefits:

Annual cash bonuses or commission
Annual equity grants
Medical insurance
Dental insurance
Vision insurance
401(k) with a company match
ESPP
Unlimited vacation
13 paid holidays
72 hours of sick leave
Mental wellness programs
Financial wellness programs
Fertility benefits
Generous parental leave
Pet insurance
Supplemental life insurance for you and your dependents
Company-paid short-term and long-term disability
Reasonable accommodations for candidates with disabilities

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